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Automotive & Equipment
BRANCHE OVERVIEW

Automotive & Equipment

If you want to keep up with the automotive industry, you have to shift gears. Innovations are changing rapidly and proven business models often no longer work. With MSR you avoid being overtaken. In an accelerating world we help you steer towards continuous growth.

  • Our specialization

    Network & Implementation

    • Network Strategy and development potential (including tackling white spots)
    • Establishing and implementing brand strategy, customer contact (eg organizing centralized / decentralized BDC / KCC)
    • Realtime network performance

    Sales & Service

    • Increase Revenue within existing customers and attract new customers
    • Realize cost savings in workshop and sales process
    • Gross margin increase per customer transaction

    Customer intimacy & value management

    • Increase customer satisfaction and loyalty
    • Taking care of customer contact (eg MOT & maintenance)
    • Audits & Mystery shopping

    Market & Business intelligence

    • CRM strategy, multichannel and data integration
    • Setting up and supporting digital marketing strategy
    • Market research and target potential
    • Customer Profiling and triggers-for-action implementation for private and corporate sales team

    Business recovery & turn around

    • Business Restructuring & potential utilization
    • Realize efficiency improvement
    • Behavioural change and improve results orientation
Related cases

Increasing gross margin per customer transaction

Increasing gross margin per customer transaction

A premium brand in the automotive sector wanted structural improvement on the transaction results of used cars.
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Automotive & Equipment

CRM strategy

A Dutch importer from a volume brand is looking for the optimal CRM strategy for its dealer
Read more

Automotive & Equipment

Model introduction

A well-coordinated strategy and planned approach is essential for a successful introduction of a new model or
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Cases

May 2018

Model introduction

A well-coordinated strategy and planned approach is essential for a successful introduction of a new

Cases

May 2018

Customer promises

For a premium brand MSR was asked to increase customer satisfaction and loyalty. To achieve these

Cases

May 2022

Setting up a customer contact center

A big dealer organization wanted to achieve considerable improvement in accessibility (by telephone and online),

Cases

May 2022

Profiling and prospecting

A volume brand importer and its dealer network struggled with the proactive penetration of the

Cases

May 2022

Fewer customers, more leads.

For a Dutch importer of cars with a B2C sales network MSR has anticipated in

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Cases

May 2022

Fewer customers, more leads.

For a Dutch importer of cars with a B2C sales network MSR has anticipated in

Cases

May 2022

Setting up a customer contact center

A big dealer organization wanted to achieve considerable improvement in accessibility (by telephone and online),

Cases

May 2022

Sparring partner at management level

An importer of Japanese cars wanted MSR to support the management of a strategic dealer.

Cases

May 2022

Profiling and prospecting

A volume brand importer and its dealer network struggled with the proactive penetration of the

Cases

May 2022

Increasing revenues and earnings at existing customers

A volume brand wanted to increase its turnover. An analysis of MSR revealed that there