CRM strategy

A Dutch importer from a volume brand is looking for the optimal CRM strategy for its dealer network. An important element is the strategic choice to deploy the most appropriate CRM system.

Our approach

MSR has developed various strategic scenarios including advantages, disadvantages, risks and consequences. The IT landscape and associated system interfaces are further mapped. The functionalities of the CRM systems have been studied in detail and compared with each other.


  • Scenario planning
  • Risk modelling
  • CRM-system benchmarking
  • Interviews


Long-term strategy on CRM area and informed choice for CRM

Relevant expertises