Market research

• The conduct of a regularly market research is essential in order to remain successful in winning and retaining customers. MSR performs a wide variety of market researches. Some examples of these researches are:
  • Measurement of customer satisfaction and loyalty
  • Determination of market potential among new markets
  • Mapping of customer behaviour
  • Benchmark of own performance against the market competition
  • Measuring the company’s image, brand awareness and brand preference

  Our approach

  • Together with the customer the research hypothesis is drawn and the target group is determined
  • MSR transforms this information into a questionnaire and determines the appropriate sample in relation to the specific study population
  • Depending on the purpose of the study a qualitative, quantitative, or combined analysis is chosen.

  Tools

  • MSR has state of the art software for online research, data analysis and reporting, and since 2007 it has its own specialized international call centre for telephone surveys
  • Qualitative research is conducted in specially equipped research facilities
  • Quantitative international research is done directly from the Netherlands.
    Qualitative international research is conducted in cooperation with our international sister companies or via our partners.

  Results

  • Besides the research the report includes detailed recommendations and actions
  • In one or more workshops these results are translated into concrete changes in the (market) strategy and transformed in an action plan for the short and longer term

  Multi-client research

  MSR regularly conducts market research for several clients at once. This provides:

  • Substantial cost synergies: large-scale study at low cost
  • Comprehensive benchmarking opportunities
  • Direct access to inaccessible study populations. For example: customers and prospects of competitors, which are otherwise only accessible at very high costs