About MSR


MSR Consulting Group is a leading consultancy firm with over 20 years of experience in the automotive sector . Our services are aimed at more profitabilty and more competitiveness for our customers.

We specialize in concrete and structural improvements and assist companies with expertyl market research, concept development, implementation, change management, coaching, training and decisiveness.

Our consultants are professional, enthousiastic, innovative and result-oriented. With proven concepts and innovative instruments they devise solutions to the most challenging problems. Any advice should result in a demonstrable performance for our customers. Otherwise, no one has anything about it.

The services of MSR Consulting Group are based on four pillars:

  • 1. Value for money

    With our clients we make concrete agreements with regard to our commitment. By making these agreements in advance and evaluate the realization afterwards we can deliver you the highest value for your money.

  • 2. Partnership

    Our consultants work together with the management and employees of our clients to achieve the defined opbjectives. Through this cooperation knowledge is shared. The customer always comes first. Thinking, thinking ahead, clear communication and collaboration are key words in this context.

  • 3. Custom solutions

    Our services are tailored to the specific needs and circumstances of each individual client. We do not opt for a one-size-fits-all approach, but adapt our services to the aspects that distinguish the client from its environment and to the specific problem.

  • 4. Innovative services

    MSR is continuously working on the innovation of its services through the development of our knowledge. MSR puts well trained and expert consultants into internal practice groups. In this way MSR increases the competitive advantage of her clients.

Facts & Figures

Foundation MSR

Focus on customer value mgmt


Expansion Partnergroup

Expansion product and services offering


Move to office in Naarden

Start industry oriented focus

Strong development of customer portfolio

Establishing own callcenter

Focus on Automotive

Reinforcement of own data- & applications position

Extension callcenter Telemarketing


New office in Naarden

Complete marketpenetration automotive industry

Development Sales Performance Coaching & Training

Fleetdatabase launche

Further development leadgeneration

Further development B2B tooling & data offering

Expansion projects to Benelux countries

Expansion of customer portfolio with agricultural mechanization

Development & Growth organization

Expansion to other industries

Expansion of Benelux projects

Deepening of products and services