Model introduction

A well-coordinated strategy and planned approach is essential for a successful introduction of a new model or product. MSR supports various importers and dealers in the drafting and implementation of this strategy.

Our approach

In close cooperation with the client the objectives, the deployment strategy and the specific target groups are formed into a concrete action plan.. MSR focuses its CRM system for optimal follow-up care and training of the sales team in the targeted approach of the target. In addition, the MSR Call Centre is used to approach large quantities of prospects.


  • Fulfilment
  • Action plans
  • MSR Call Centre
  • Reporting


Huge increase in orders, 100% monitoring of the campaign, significant increase in positive follow up contacts and a reduction of the lead time by half.