CRM strategy

A Dutch importer from a volume brand is looking for the optimal CRM strategy for

Increasing gross margin per customer transaction

A premium brand in the automotive sector wanted structural improvement on the transaction results of

Increasing revenues and earnings at existing customers

A volume brand wanted to increase its turnover. An analysis of MSR revealed that there

Improve customer focus

A life insurer noticed a sales decline, which was due to a decline in customer

Profiling and prospecting

A volume brand importer and its dealer network struggled with the proactive penetration of the

Sparring partner at management level

An importer of Japanese cars wanted MSR to support the management of a strategic dealer.

Optimization management workshop

The management of a car dealership asked us to be their monthly sparring partner. After

Profiling and prospecting

A volume brand importer and its dealer network struggled with the proactive penetration of the

Business restructuring

The management of a medium-sized car dealer has asked us to assist him with advice

Worldwide B2B loyalty programm

A global manufacturer of IT semimanufacturers had a loyalty program that was running worldwide at