How to convert international plans into local profits

For one of the top 10 volume brands importers, MSR was asked to translate the global vision into a strategy for the local market for B2B sales. The keypoints were the strategy formation aswell as the content and guidance during the process.

Our approach

• Translation vision to ambition
• MSR guided several workshops were we discussed the governance structure, required recources and processes
• MSR sets the strategy and blueprint, the targets are set jointly
• The roadmap and milestones are then prepared by MSR and continuously monitored
• After these first steps the implementation begins

Tools

• Market research
• Market analysis (MSR database)
• Vision and strategy note
• Businessplan
• Strategic workshops

Results

• Best strategic fit through use of the expertise of MSR on B2B
• Concrete strategic plan
• Realistic plan, which makes it implementable
• Increase of marketshare  with 30% in two years